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"Either write something worth reading or do something worth writing." - Benjamin Franklin
This implies being exceptional at what you do, and in the world of inbound marketing it means thinking out of the box. Blogging and SEO are two things everybody does nowadays and it's getting saturated. We as content consumers are building "numbered list post" (you know the "Top xx reasons you should do that" kind) blindness like we built banner blindness. Inbound marketing today is about creativity and the ability to think long-term by planting seeds across the Internet (and offline) that will eventually grow to be great fruitful trees.
Reviewer: Vladimir Prelovac
Book title: Inbound Marketing