Most people tend to believe the horizons of marketing are infinite if you are creative, positive, ready to risk and willing to splurge. There are certain laws of marketing and if they are not adhered to strictly, it wreaks havoc on an company’s goals. An easy read and easy way to slide into a topic perceived as formidable. You will find out that resources and context do not change - the only variable is the ability of the person managing those resources. And remember: If you violate the immutable laws you run the risk of failure.