The author gives a few decisions that could help your company get the tremendous loyalty from your customers. She explains how the Beloved companies are more than just a company, they create community and treat their customers with respect and understanding. This book contains 5 key decisions that businesses need to make in order to turn from a product and service provider to a beloved companion.
As I'm not a web designer, I wasn’t sure what to expect from this book. I must say I was pleasantly surprised to find humorous, understandable explanations and tips for those new to web development. The book was released in 2005, and reading this book made me realized how far technology has come.