In review today is “Do something different” by Jurgen Wolff. Let’s take a look at the key insights/themes from this book.
No matter how developed service you have and what is your current role - if you are a CEO, head of some department, manager or technician, this book can bring you a different perspective of your role and trigger questions that will guide your company and yourself to deliver better customer experiences.
This book represents as the author said "a fantastic introduction to a decade of efforts". And it surely is that, collection of essays that contain thoughts about various topics that are important in life. It is easy to read, interesting, triggering, sometimes you will have a feeling "that is exactly what I was thinking about" or "that completely has sense" or you will come to the challenging parts and say "I don't agree" or simply decide to change something.
30 years ago the key of a power was to be the first one that will receive the information. Today we live in the world where knowing the information doesn't mean anything, and the key to your success is defined by how you are able to connect different information that can be found everywhere. This book describes in which way new trends are shaping our business, why it is important to adapt to the new type of customers, and maybe the most important part - how to apply that.